Resistance 2 Hype Goes "Augmented"

Written by Ryan Hewson

Monday, 07 July 2008 06:06

It looks an awful lot like the fine folks at Insomniac are pulling out all the stops for the hype-machine supporting Resistance 2.

The magazine GamePro recently featured a series of ambiguous ads, exorting readers to "enlist for military service" over at getawarjob.com. This is essentially a signup for one of those newfangled Augmented Reality Games (ARG). You give 'em your deets and they'll bombard you with fun puzzles and hints to play with leading up to the release of the game in November. Rumour has it that the company putting this together is the same one that created the infamous "ilovebees" Halo viral marketing campaign.

The NeoGAFfers have already started to decipher the first pieces – there's a phone number you can call (which plays a message; you can download here), and there was a hidden code in one of the pictures which resulted in a URL:

http://projectabraham.com/

At that website, you'll see a short Flash video that might be from Hale's POV as he enters a hospital after being infected with the Chimeran virus... hey, is that Starbuck? Why yes, yes it is. The morse code at the end of the video translates to "BLACKOUT". What does it mean? I have no idea. But it's kind of fun if you like this sort of web-based scavenger hunt.

(Oh lookie here, the next piece: projectabraham.com/blackout. Duh.)

The one thing that is clear from all of this is that Insomniac intends to elevate the Resistance brand into the upper echelon of first-person shooters, in both scope and marketing hype. I'm sure they'll have a lot more to say – and show – at E3 in a couple of weeks. The latest Full Moon podcast did confirm that they would be demonstrating the 60-person multiplayer component at the very least.

Comments (1) Add Comment

...
written by TheBBPS.com » Resistance, August 14, 2008

[...] says, is in this pair of Resistance 2 “Project Abraham” videos that Ryan brought to our attention a while back. Now GameTrailers has the videos up for your viewing in case you don’t feel like [...]

Write comment

< Prev		Next >

Stalk Us

Staff

Editor-in-Chief - Jim Squires
Managing Editor - Daniel Lloyd
Founding Editor - Daniel Zuccarelli

Contributors
Bryan Wall
Holly Green
Lance Coviello
Marc Deangelis
Mark Peachey
Mike Dodd

The BBPS Sponsors

This is one of our favorite sports memorabilia sites on the web.

About Bloguin

Bloguin is the revolutionary blog network specifically focused on helping bloggers get the most out of their websites. We're currently working on building a large network of online communities and hope to expand our blogging coverage to include a wide range of topics.

Advertisers

The Bloguin Network allows advertisers to promote their products and services to our ever-growing number of visitors. We offer both site-specific ad placements as well as the ability to run a network-wide campaign. If you're interested in working with Bloguin to meet your advertising needs, please contact us.

Most-Wanted List

The Bloguin Network is always looking to expand. We're specifically looking for blogs in the sports, entertainment, and video games field, but are open to adding any type of quality site.. If you're a blogger and interested in joining our network, please fill out our application form.

The Bloguin Login

The Bloguin Login gives you full access to everything our network has to offer. Your name and password will work for each and every one of our sites. Signing up is simple, and will allow you to post in all our forums, create member blogs, and access other cool features! What are you waiting for? Create an Account!