Coca-Cola GTA commercial |
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by the hammer of Dan Zuccarelli! |
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A suprisingly inventive and funny commercial that’s inspired heavily by Grand Theft Auto. It certainly appeals to a specific demographic, since most non-gamers would completely miss the point. With all the negativity surrounding GTA these days, I give them credit for coming any where near the subject matter
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22 Responses to “Coca-Cola GTA commercial”
Coca-Cola GTA commercial at 2:48AM [The B-Sides] on 13 Aug 2006 at 3:14 am #
[...] [via] Filed under: Video Games, Commercials Posted by Mark on 08.13.06 | Related Entries [...]
joe on 13 Aug 2006 at 7:16 am #
coke is always behind the curve wih regards to whatever is happening in the real world culturally. by the time coke decides to bite off a particular vibe it’s already over and on to something new.
though this nod to GTA is nice, it’s not going to translate into increased sales of coke.
coke has no relevance.
Dan on 13 Aug 2006 at 11:30 am #
Cool commercial.
When a big company borrows a pop culture reference, I know it’s easy to say “Hrg! They’re teh p0zurs!”, and I’m sure to the cheers of all social bashing anti-fanboys, but to claim with a straight face that an established market leader has no relevance… please.
If you’re in the position where your product’s name is a household name worldwide, there is no appreciable room for “increase of sales” until we begin selling to our interstellar visitors (if such ever appear). Maintenance of sales is the name of the game, and Coke has proved very good at that. There have been dozens, if not hundreds, of products that hoped to dismount Coke, and interestingly enough the closest anyone has ever come to doing so was Coke itself with the failed “New Coke”.
While it may not be your personal favorite fizzy beverage, to marginalize their market position as “not relevant” shows a peculiar and astute short-sightedness.
Cokehead on 13 Aug 2006 at 11:33 am #
OMG! I love GTA! I’m gonna go out and buy a truckload of Coca Cola right now!!!
Greshkov on 13 Aug 2006 at 12:24 pm #
I like the commercial. sure, it’s about 5 years late, but better late than never. Maybe they had this idea a while ago and just waited until the hype died down so they could chuck out their positive spin on it? Who knows. What I do know is that the more video game related anything there is out there, the better. Especially when it is a giant company like Coke. A product that reaches into every household in the world marketing a video game friendly commercial can only be good. And just a little side fact, thanks to the History Channel, I am now aware that the second most popular word in the world is “Coke”; the first being “okay.” Cheers
digital harassment » Blog Archive » Coca-Cola GTA commercial on 13 Aug 2006 at 5:33 pm #
[...] Coca-Cola GTA commercial [...]
Remington on 13 Aug 2006 at 9:15 pm #
On the idea from Greshkov about perhaps they had this idea for awhile now.. maybe a reason they held onto this one is because of the whole hotcoffee issue a little while back. It was a big thing, you might of heard of it.
I just like the ad. Heck anything that doesn’t make me want to hunt down and choke the #$%# who made it gets my tumbs up.
eightgr on 14 Aug 2006 at 6:10 am #
hires links here : http://www.itsartmag.com/news/archives/624-New-Amazing-Grand-Theft-Auto-Like-Coke-Commercial.html
gijut on 14 Aug 2006 at 8:12 am #
lol.
matt vander on 14 Aug 2006 at 8:51 am #
Interesting…now when do we see the Folgers version?
Dave Makes Links » Blog Archive » Video: GTA-inspired Coke commercial on 14 Aug 2006 at 10:58 am #
[...] Video: GTA-inspired Coke commercial [...]
LEo on 14 Aug 2006 at 12:30 pm #
Great - really funny too.
As everybody else says, a bit “late”, but better late than never!
award tour » coca-cola gta commercial on 14 Aug 2006 at 1:02 pm #
[...] Coca-Cola Grand Theft Auto commercial. what a great ad. it only makes sense if you know about GTA though [...]
[i:rrhoblog] » links for 2006-08-14 on 14 Aug 2006 at 6:18 pm #
[...] Coca-Cola-Werbung im GTA-Stil Ergibt natürlich überhaupt keinen Sinn, wenn man das Spiel nicht kennt. (via) (tags: werbung kapitalismus cola videospiel video humor videogames) [...]
pJ on 15 Aug 2006 at 1:55 am #
No one referenced the Paul William’s music from Bugsy Malone! I must be old.
Daniel Augusto Shutterwänd on 15 Aug 2006 at 12:56 pm #
This commercial is very cool!
And is not so late!!! If it was made in the time that GTA was release, at 5 year ago, most of the public (more than now) was gonna missed the point!!!!
Chears from Brazil!
Bye!
Huggy bear on 16 Aug 2006 at 1:41 am #
Why’s it always a white guy doing all the good deeds?
Die aktuelle Verachtung » Blog Archive » Coke-GTA-Commercial on 16 Aug 2006 at 4:48 am #
[...] Coke-GTA-Commercial [...]
lotophage.net α on 16 Aug 2006 at 10:41 am #
Coke vs. GTA
Don't let anyone tell you advertising is not an art form. This GTA inspired ad actually makes me want to drink coke.
(via Waxy)
…
Internal Monologue on 16 Aug 2006 at 4:47 pm #
If you know Grand Theft Auto III…
Just as flight simulators free us from the laws of gravity, if only in our imagination, GTA III gives us a universe in which we are unshackled by the laws of morality. The first time you run someone over in GTA III, and realize that there are no cons…
yiggy on 10 Nov 2006 at 10:54 pm #
what is the song called that they play in the background?
HAPPYFRUITS » Blog Archive » Hellicious 22/01/2008 on 22 Jan 2008 at 7:38 pm #
[...] Une publicité amusante pour Coca-Cola - [...]