
Well, that was certainly an interesting show… wasn’t it? Interesting in the fact that is passed without almost nothing interesting happening at all. Which I suppose is in some ironic way interesting, though personally I’m not that surprised. Ever since the ESA decided to re-tool the show’s format and not only exclude thousands and thousands of fans but also decide which journalists get to go people have wondered about the viability of the show.
While in attendance last year I spent most of the show thinking the same thing myself. I mean, it was empty, sterile and boring. It was also spread all over Santa Monica and made it a goddamn nightmare to get from place to place. Luckily they fixed that problem and brought it back to the Los Angeles Convention Center but they made an even more detrimental mistake… they moved the show from May to July, thereby guaranteeing that we’d see no new important announcements. By July all these companies have their holiday plan in motion, and there’s no way in hell they’re going to wait until the middle of July to drop a bomb on us.
Watching those press conferences nearly put me to sleep, and I left before two of them finished. With the exception of Final Fantasy coming to the 360 and the Netflix thing, we barely heard anything new worth hearing… unless you count that dumb fucking You’re in the Movies game for the Xbox. Nintendo talked about how much money they made and Animal Crossing: City Folk is apparently how Nintendo plans on satisfying the core market. Sony had a ton to talk about but we knew almost of it going in. They launched the video service, which is cool and all, but not exactly jaw-dropping.
And for the record, I realize it’s probably easier to get work done without so many tertiary people there (i.e. the fans that snuck in a’la old E3) but guess what, getting rid of them not only got rid of the excitement… you got rid of thousands of people that would’ve given you more word-of-mouth than any blog. My first E3 I flew out and went just as a fan, not as a journalist. And when I got back I constantly got into conversations talking about what I saw and how excited I was for this or that. As they say, you can’t buy publicity like that.
Nowhere was this more obvious than at the press conferences. All 3 of them had pauses built in for applause, and while there was some polite clapping here and there…. a room full of journalists aren’t going to scream and yell. The people that do that aren’t welcome anymore.
I’m starting to believe that E3 is not only a shadow of it’s former self, it’s on life-support. I don’t think the companies put much stock into it’s importance anymore, and figure the show isn’t worth wasting a big announcement on. Obviously I could be wrong, but just look at Bungie. They were supposed to have an announcement and pulled it at the last minute, saving it for a better time.
Now you can certainly counter-argue about specific titles, and there are certainly things coming down the pike to be excited about. Left4Dead, Gears 2, Mirror’s Edge, Resistance 2, etc. But how much of it had we seen or heard about already?
With the numerous defections of companies out of the ESA, I don’t think I’m alone in my assumption. The very members of the ESA seem to feel the same way.