Star Trek, Star Wars and super heroes, oh my! The year of the licensed MMO |
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by the hammer of Jim Squires! |
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The MMO industry is a strange thing. Where else in the gaming world does a genre suffer from such a monopoly mentality? For years, Everquest was at the top of the heap. Every MMO that was announced was hailed as being a “EQ-killer,” and for the most part, every one was a commercial dud. Then Warcraft came along and took the crown from Everquest, and the exact same thing happened!
Thus far, the MMO marketplace has only ever had room for one all-out success at a time. It’s this problem that killed the brilliantly conceived Marvel MMO that so many of us had geeked out about. Microsoft Game Studios’ Shane Kim summed up the issue nicely;
When we first entered into the development and agreement of the development of Marvel Universe Online, we thought we would create another subscription-based MMO. And if you really look at the data there’s basically one that’s successful and everything else wouldn’t meet our level or definition of commercial success. And then you have to look [and say]: ‘Can we change the business model for that?
And that’s really the question — can the business model for the MMO market be changed? With the recent confirmations of Star Trek Online and Knights of the Old Republic MMO, and the upcoming releases of DC Universe Online, three big companies are going to have to find a way to do just that.





